Oreo's support of Pride Month may have been applauded by lesbian, gay, bisexual and transgender rights advocates after the popular brand released an image of a rainbow-stuffed cookie on its Facebook page, but not everyone was as ecstatic after the now-iconic shot vent viral on a number of social media platforms.
As a result, a number of different Facebook groups have sprung up denouncing the controversial image. The founder of one writes, "Kraft foods and Oreo cookies have decided to toss the morals that formed our great nation right out the window and literally toss them right down our throat! Boycott Oreo cookies and hit them where it hurts...in the wallet."
Still, a Kraft Foods spokesperson defended the Oreo image. "As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values."
Of course, the brand is not the first to experience a backlash of conservative consumers after publicly supporting LGBT rights.
Other companies have been boycotted by conservatives in recent years until as the groups say they "stop going down the Path of Destruction".
The following is a list of companies who have supported LGBT and have been boycotted because of it:
Betty Crocker
Levis
Cheerios and General Mills Products
American Apperal
Walt Disney World Resort
Starbucks
Wheaties
Tide - Proctor and Gamble
Microsoft
Home Depot
Pampers Diapers
Pepsi
Safeway
Crest
Old Navy
Girl Scouts
Macys
Target
JC Penney
Pillsbury
Walgreens
Ford
Gap
Green Giant
The conservative anti-gay group behind this spring's scrapped JCPenney boycott is now targeting Oreos for the cookie brand's controversial endorsement of Pride month. In a post titled "Oreo -- No Longer Favorite Cookie," members of One Million Moms are condemning a now-iconic image which showed the cookie filled with rainbow-colored cream. The image, which was praised by lesbian, gay, bisexual and transgender rights advocates, was unveiled last weekend on Oreo's offical Facebook page and quickly went viral on a number of social media platforms after its release.
"The cookie maker is quick to point out that the picture is simply an ad, and doesn't depict a true product," the group notes on its website. "But it announced to American consumers where it stands on the controversial "gay" marriage issue. Homosexuals are weighing in, hoping Oreo makes the fake cookie real."
"There are plenty of cookies on the market for moms to buy for their families that do not support liberal causes," the group's rant continues. "We have a choice. Kraft's brands include Oreo, Cadbury, Maxwell House, and Nabisco."
One Million Moms' assessment, unfortunately, is shared by a number of vocal consumers, as evidenced by a number of different Facebook groups which have sprung up denouncing the controversial image. The latest tiraid comes just weeks after One Million Moms members condemned DC Comics and Marvel Superheroes for their inclusion of gay characters. The group is perhaps best know, however, for threatening to boycott JCPenney, after the retail group hired Ellen DeGeneres, who is openly gay, as its spokeswoman. Members of the group also blasted JCPenney in May, after the Texas-based chain included a lesbian couple as models in its Mother's Day shopping catalog, and yet again in June after a gay male couple was featured in the Father's Day edition.
Gay issues continue to become more and more visible and this rainbow-stuffed Oreo add has done a lot to bring awareness to us and our need for human rights and equality. It will be interesting to watch the LGBT journey unfold!
